Study of Moroccans and social networks: Less than a quarter of activists

We undertook this study because, following the events in the Arab world, we realized that there was a deficiency in terms of data, as social media, Morocco, were analyzed in a field, "says Driss Kiskes, Cesem director and co-author, with Adib Bensalem, research professor at Cesem, the statistical survey "User Profiles Moroccan social media", conducted between September 2011 and March 2012.
An emergency. While the Cesem, the research center in the High Schools of Management Studies Rabat conducting this study, the number of Facebook users in Morocco increased by 503,260, people, to 4.4 million user. Growth in ridership is higher than the world average, as Morocco, between June 2011 and mid-March 2012, moves from 36th to 35th place World Ranking, conducted by the Social Bakers site.
The study revealed four taxonomic profiles among the uses of the social media like Facebook, Tweeter, Youtube or Meetic by Moroccans. The "priming" represent a taxon very informative with regard to the regional context of the Arab revolutions. This trend, together only 21.92% of respondents in the study. "Mobilizers" do not come in the first place, to "network" or for fun, but to express their opinion and mobilize around certain causes, explains the study's authors.
These are mostly men, but unlike "some ideas: cyber activism is not just the remit of the youngest," the study said. The relative majority of cyber-activists, 37.4% of them are over 35 years, while the representative sample of the study, in a proportion of 78.51% of youth aged 15 to 35 years . These "priming", in addition to being among the older sample, are also the most professionally integrated, highest paid, with strong representation of executives.
Twitter elitist
Among the respondents, they are the biggest users of Tweeter. "The twittomania, spearheaded the famous revolutions in Tunisia and Egypt remains low in Morocco, 'the authors of the study. "The use of Twitter is elitist in Morocco. A situation to be linked with the relative weakness of the middle class in Morocco, "says Driss Kiskes.
The "priming" are the only ones of all profiles, to be engaged in a truly citizen. The other most active profile on social media, or 30.92% of respondents, "communicators" - or rather "communicators", since women are the majority - looking primarily to professional networking. Rather young and educated, they are "more supportive qu'engagés," according to the study, they use almost bulimic rather utilitarian and their use of social networks. 90% of Moroccan diaspora surveyed are found in this group.
Flirt on Facebook
47.14% of the respondents were much less active use of social media is regular. Far from civic or professional considerations. They just pass the time, meet friends, chat or flirt. 25.87% of them correspond to a profile rather than the study's authors call "emotional." Particularly young, with 59.3% of them aged 15 to 24 years, they belong rather to the lower classes of the sample and just "talk to strangers, flirt, forget their problems ..." says the study . They connect, more often than others, since the "cyber".
"Observers", 21.27% of respondents, those who gather even more passive use of social networks. They seek not so much contact with others, which is proper, however, these networks, but to play online and see the walls of their Facebook friends. Somewhat socially withdrawn, they come to visit, spend time.
All these profiles have in common to present a continuum between the "real" world and "virtual" world. They show that there is no break in the Moroccans' approach social media, in relation to their attitude on a daily basis and their place in society.
The different profiles depending on the order of their use of social media

The administration of the survey questionnaire
Cesem investigators conducted a random sampling based on a questionnaire available on the site for 45 days and whose promotion was made by e-mailing and targeted sites at Done, and Lakome Yabiladi. The survey is based on responses from 456 people representative of the demographic and social diversity of Moroccan users of social media, by their number (on a base of 3 million users Moroccan social media) and by a quota system.